Catalog Showroom

Catalog Showroom
Betriebsform des Handels, die die Funktionen des Versandhandels mit denen des stationären Einzelhandels verbindet. Die Ware kann in Ausstellungsräumen persönlich begutachtet werden. Die Sofortmitnahme ist möglich durch ein angegliedertes Lager.
- Der Vorteil des Verkaufssystems liegt in der ungestörten Vorwahl aus dem Katalog und einem üblicherweise guten Preis-Leistungs-Verhältnis.

Lexikon der Economics. 2013.

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